In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
Salesforce marketing cloud has helped promote our insurance products to the customers easily through various mediums and channels
I really like the reports available after an email is sent. We are always trying to gauge the effectiveness in communication so knowing exactly where a user clicked in the email is extremely helpful.
Needed to be able to utilize software to tame the social media game. This covers most situations and platforms.
You can integrate with Shopify and create campaigns and drip campaigns based on customer profiles.